Cara Courchesne, Owner

I founded Upstream Strategies in 2021 knowing that it takes more than strategy for communications to truly support mission-based work. I combine strategic approaches with skill, emotional intelligence, respect for others' expertise, and intentional partnership to meaningfully advance important work.

I am a nationally-recognized communications professional who understands how to support leaders and coalitions who are working to solve some of our most pressing challenges. My professional passion is creating messages that explain difficult or complex topics in accessible and meaningful ways.

I approach my work with compassion and conviction balanced with pragmatism. I’ve successfully led statewide communications efforts on topics like sexual violence and housing, which require nuance and attention to all audiences. My superpower is cutting through jargon and getting to what matters, because I am committed to helping people understand systems and policies that affect them.

I was born and raised in Maine. After attending Smith College and spending many years living in different parts of Maine, I now live in Lewiston with my seven-year-old daughter.

Communications & Public Relations Skills

  • Media relations, strategy, and outreach

  • Media training and coaching for organizations and leaders

  • Public speaking coaching and training

  • Communications plan and strategy development

  • Message development and testing

  • Content creation and editing

  • Writing and editing for lower literacy audiences

  • Presentation design and support

  • Graphic design

  • Brand creation and brand management

  • Digital marketing

Past & Present Clients Include:

Looking for my portfolio?

My work is in partnership with and in support of my clients. While sometimes my involvement is more public, my goal is for my clients and their work to shine. I’m happy to provide you with examples of my work at your request. Send me a message and I’ll send you what you need!